Regardless that this characteristic does encourage the TikTok-ification of tv and movie, one thing that this TV author isn’t too thrilled about, it’s not wholly a foul factor. Moments may encourage word-of-mouth advertising of films and TV exhibits, one thing that may usually imply the distinction between cancellation and survival for Netflix originals.
This type of characteristic really isn’t all that new of an idea both. Twitch has had a comparable clip characteristic since 2016 that lets customers save moments from dwell streams that they need to revisit later and share them with their pals. This may be the primary time we’ve seen one thing like this carried out for scripted content material, however the expertise to take action isn’t fully new. Nonetheless, one main distinction is that sharing Moments through social media or via different means will merely reroute somebody again to that timestamp on Netflix, moderately than sharing the clip outright.
The truth that it’s taken Netflix this lengthy to get again on board with screengrabs in any kind is a little bit of a shock, on condition that it’s primarily free advertising of their content material. Folks have been discovering methods round their black display blocks for years, so this struggle has felt virtually futile on their half. It’s onerous to scroll Instagram Reels or TikTok for various minutes with out coming throughout an account (or a number of) that’s nothing however film and TV clips, attempting to get individuals enthusiastic about watching no matter they’re posting about. It looks like Netflix hopes that this new characteristic will encourage individuals to go proper to Netflix as a substitute.
Whereas Netflix Moments doesn’t appear to offer customers the choice to edit or totally share the clips they save as of but, nor the power to make use of this characteristic in an online browser, Netflix’s press launch notes that it hopes to develop upon Moments sooner or later. If this characteristic is fashionable, it’s most likely solely a matter of time earlier than Netflix provides us a approach to make TikToks proper within the app.
