Troy (2004)
To see how a lot Hollywood has modified over the previous 20 years, simply distinction the present advertising marketing campaign for Christopher Nolan‘s The Odyssey to the Tremendous Bowl teaser launched in 2004 for Troy. Greek mythology takes a again seat to dreamy film stars, because the names Brad Pitt, Eric Bana, and Orlando Bloom flash on display, proceeded by photographs of every respective A-lister staring out from behind locks of hair. Troy‘s less-than-legendary field workplace receipts aren’t what killed the film star, however the clip positive looks like it comes from a unique period.
Batman Begins (2005)
In 2005, Batman‘s identify was mud. Okay, we nerds liked the Darkish Knight, however the common cinema goer nonetheless had the dangerous style of George Clooney in Batman & Robin of their mouth. The truth is, when this author discovered himself at a Tremendous Bowl social gathering that 12 months, he needed to demand that everybody be quiet as quickly because the teaser for Batman Begins began taking part in. Sure, there have been chuckles and snickers, however between the bits of the Hans Zimmer and James Newton Howard rating and pictures of Christian Bale as Bruce Wayne assembling the long-lasting bat-suit, one thing modified. By the point 30 seconds had ended, Batman had gone from an enormous joke to one thing that everybody wished to see.
Transformers: Revenge of the Fallen (2009)
When the primary Transformers film launched in 2007, Paramount didn’t even trouble shopping for a Tremendous Bowl advert for the replace of the ’80s toy franchise. Two years and $709.7 million in field workplace returns later, the studio wasn’t going to repeat the error. Transformers: Revenge of the Fallen bought a full press push, together with a Tremendous Bowl spot that highlighted returning stars Shia LaBeouf and Josh Duhamel, however particularly the incoherent motion that director Michael Bay offered all through the 2000s.
Star Trek (2009)
To this days, Trekkies proceed to bemoan how J. J. Abrams turned the voyages of the starship Enterprise into one thing that felt like an area dogfight out of Star Wars. Whether or not or not that’s a good evaluation of Abrams’s strategy to the franchise, it positive describes the way in which Paramount marketed the 2009 reboot Star Trek. The 30-second spot is all lower after lower, pausing a second for somebody to say one thing significant or recognizable so we all know that we’re certainly Kirk and Spock and Bones, however then shifting onto the subsequent motion set piece. Nerds may need hated what they had been seeing, however common people positive had been thrilled.
Quick & Livid (2009)
Historically, the Tremendous Bowl is the area of jocks. However, as this checklist exhibits, Tremendous Bowl film advertisements are for nerds. No franchise introduced the 2 collectively like The Quick and the Livid, particularly after its reassurance with 2009’s Quick & Livid. The TV spot for that Justin Lin-directed fourth entry doesn’t foreground the surplus and absurdity that may change into hallmarks of the collection. Nevertheless, it does invite the viewers to have fun the return of Paul Walker’s Brian O’Conner and particularly Vin Diesel as Dom Toretto, who had been largely absent because the unique film.
Avengers (2012)
Superhero films actually existed and did nicely on the field workplace earlier than the MCU. However 2008’s Iron Man ignited a ardour for cape and cowl photos, even when the typical moviegoer couldn’t fairly think about a shared universe film. If Marvel Studios felt the load of expectation, you’ll be able to’t inform by their Tremendous Bowl advert for The Avengers. The clip is all celebration, giving the viewers seems to be at their new favorites collectively for the primary time, and even teasing a little bit of the nice oner of all of the Avengers assembled. By the point the clip ended, there was no query that Marvel would rule the cinemas for the remainder of the last decade.
