Do Twilight followers and LEGO followers have a major crossover? Furthermore, will Twilight followers be prepared to fork over $219.99 for a LEGO set of their favourite film?
It’s clear Twilight aficionados nonetheless love their soapy teen romance with a vampiric twist. The movie has skilled resurgences on streaming, and edits of iconic {couples} from the movement image occupy a selected nook of TikTok, a la some standard Tumblr accounts circa 2010. Twilight followers are additionally no stranger to mass merchandising. From make-up traces like ColourPop to vinyl figures from Funko, there is no such thing as a scarcity of swag to purchase from the saga. A LEGO set seems to be the logical subsequent step.
Nevertheless, some latest LEGO choices counsel the Twilight set may need an uphill battle with regards to breaking by way of with the 2 manufacturers’ respective audiences. In late 2021, LEGO launched 10291: Queer Eye – The Fab 5 Loft. Primarily based on the long-running Netflix actuality collection of the identical title, the Queer Eye set replicated the gang’s iconic loft and a few particular transformations from the collection. Whereas the product itself was expertly designed, it didn’t promote. In truth, The Fab 5 loft was a shelf-warmer regardless of heavy reductions from most retailers. The set is value much less now than its retail, regardless of retiring on the finish of 2022.
One other peculiar LEGO launch occurred within the spring of 2023, when the group prolonged its attain into Ok-pop. One other Concepts set, this time 21339: BTS Dynamite, witnessed an identical destiny to Queer Eye earlier than it. Regardless of being tied to some of the distinguished music teams on the planet, the BTS set didn’t promote. Even important clearance couldn’t visitors this set.Â
Each Queer Eye and BTS are examples of LEGO overestimating how a lot crossover between fanbases there truly is. Sure, Queer Eye is a beloved actuality present, and BTS is a cultural phenomenon, however their followers aren’t essentially LEGO followers. In flip, these supporters clearly didn’t wish to shell out the $99.99 retail value for each of those set releases, even when the product was properly designed. LEGO Twilight could possibly be in peril of struggling the identical destiny. The Cullen Home set is much more costly than the aforementioned kits, ringing in at a grand whole of $219.99. The value isn’t unfair, seeing because the set accommodates over 2,000 items, nevertheless it’s a reasonably penny to pay for an merchandise that’ll take up a major quantity of house. Maybe Twilight supporters will end up in droves for the upcoming launch of 21354, however latest LEGO historical past suggests with one other mud collector.
You possibly can preorder the LEGO Concepts 21354: Twilight The Cullen Home on-line right here.
